These are the proposed guidelines (this section can be removed or hidden before publication)​

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1. Use Helvetica rather than Helvetica Neue

2. Encourage dwell time by using simple navigation 

3. Keep scrolling to a minimum and don’t overfill pages

4. Keep text and pictures separate (no text overlapping or within pictures)

5. Collections are key to easy maintenance

6. Make it easy to find how to donate

7. Make it easy to know how to volunteer

8. Have embedded social media feeds